The National Summary and Commendation Conference, as well as the Production and Sales Coordination Appointment Conference, for the 2024 Wei Two Excellence 534, was grandly held to unite and seize the opportunity for win-win cooperation

Unite as one and seize the opportunity for mutual benefit. On July 2, 2024, the Wei Liangyou 534 National Summary and Commendation Conference, as well as the Production and Sales Coordination Appointment Conference, was grandly held, achieving the expected goals of the conference and officially embarking on a new journey to create Wei Liangyou 534 products. Zou Zhenyu, Chairman of Longping High tech Trade Union and Hubei Huimin, Lu Liwei, General Manager of Hubei Huimin, Hong Min, Chief Agronomist of Hubei Huimin, Ouyang Shaobo, Financial Director of Hubei Huimin, Cao Hebing, General Manager of Hubei Huimin Rice Business Unit, Xu Junjun, Executive Deputy General Manager of Hubei Huimin Rice Business Unit, Liu Desheng, Director of Hubei Huimin Rice Marketing Department, and others attended the meeting. Nearly 200 Wei Liangyou 534 counties, cities, and core township distributors from the middle and downstream attended the meeting to share development achievements and discuss development plans. All marketing personnel of the Rice Division, personnel from the Human Resources Department, Finance Department and other relevant functional departments attended the meeting.

At 8:18 am, the conference opened with the solemn national anthem. At the beginning of the conference, Zou Zhenyu, Chairman of Longping High tech Trade Union and Chairman of Hubei Huimin, delivered a welcome speech on behalf of Longping High tech and Hubei Huimin. He emphasized that Longping High tech has always adhered to the seed industry sentiment of Academician Yuan Longping, which is to promote the progress of the seed industry and benefit the people of the world; Shouldering the mission and responsibility of revitalizing the national seed industry, with the great concern for the country, we will resolutely implement the national food security strategy and actively practice the action of revitalizing the seed industry. Under the guidance of the high-quality development concept of Longping High tech, Hubei Huimin has gradually formed several core businesses, including the main production of rice, corn, and cotton seeds, international trade, and modern agricultural services. The seed business is spread throughout the country, and has also entered international markets such as Southeast Asia, Central Asia, and West Africa, achieving a new pattern of synchronous development domestically and internationally. Hubei Huimin is a seed industry company with a 20-year history and accumulation. It has gathered a high-quality talent team with emotions, passion, ideals, and abilities, and has successively created a batch of well-known rice, corn, and cotton varieties. I hope that all our partners will work together with Hubei Huimin, under the strong leadership of CITIC Group and Longping High tech, adhere to our original aspirations, keep in mind our mission, work hand in hand, strive hard, uphold integrity, innovate, and strive for self-improvement. Actively practicing the concept of high-quality development of seed industry, developing ethnic seed industry, promoting rural revitalization, and contributing the power of "benefiting the people".

Longping High tech Trade Union Chairman Hubei Huimin Chairman Zou Zhenyu

Subsequently, Cao Hebing, General Manager of Hubei Huimin Rice Business Unit, delivered a special report on the "2023-24 Wei Liang You 534 Operation Summary". Mr. Cao summarized in the report that Wei Liangyou 534, which has undergone four years of market testing, is a good variety worth large-scale cultivation by large-scale farmers and vigorously promoted by partners at all levels. A systematic review of the systematic operation of Wei Liangyou 534 over the past three years was conducted, summarizing the highlights and achievements of the high-quality operation process. It was pointed out that the key to the operation of Wei Liangyou 534 lies in early planning, multiple collaborations, multiple meetings, strong entry, and bottom line adherence. It is hoped that in the new year, everyone will work together to promote new breakthroughs in the development of Wei Liangyou 534's major varieties!

Cao Hebing, General Manager of Hubei Huimin Rice Business Unit

Subsequently, outstanding county-level agent representatives Wang Chaofei from Guangshui, Hubei, Hu Qing from Huoqiu, Anhui, and outstanding township distributor representatives Tian Xingyou from Huoqiu, Anhui, and Wan Jinfang from Tianmen, Hubei summarized the performance of Weiliangyou 534 in the local market and shared their operational experience.

Customer representative speaks

At the meeting, Hong Min, the Chief Agronomist of Hubei Huimin, read out the "Commendation Decision on Weiliangyou 534 National Excellent Distributors" and held a grand commendation ceremony!

Hubei Huimin Chief Agronomist Hong Min

Wei Liangyou 534 National Excellent County and City Agents and Excellent Township Distributors Commendation Ceremony

After the tea break, Xu Junjun, Executive Vice General Manager of Hubei Huimin Rice Business Unit, gave a keynote speech on "Embracing Market Changes with 'Change'". In the report, Mr. Xu analyzed the current market situation and believed that creating high-quality products in the market is the trend to achieve breakthroughs. And a systematic plan was made for the development of the Wei Liangyou 534 major product in 2024-25, and the progress and planning of the current rice business unit variety matrix construction and team building were shared. He emphasized that in 2024-2025, we need to focus on one goal, continue to adhere to four principles, strengthen four measures, and propose that Wei Liangyou 534 should adhere to high-quality development without wavering, maintain the long-term value of the variety, and build Wei Liangyou 534 into a high-quality single product. Finally, he requested that we adopt a psychological cognition of "wind and rain are the norm, wind and rain are the mentality, and wind and rain are the state", calmly view the current situation and status of the seed industry market, and with the courage and determination to "understand changes, plan for the big picture, and open up new opportunities", advocate for partners at all levels, and work together with the rice business unit team to seize new opportunities, meet new challenges, and strive for new goals.

Xu Junjun, Executive Vice General Manager of Hubei Huimin Rice Business Unit

Subsequently, Liu Desheng, the Director of Hubei Huimin Rice Marketing Department, delivered a themed report titled "Adhering to High Quality Systematic Operation, Empowering Brand Promotion". In the report, Mr. Liu briefly summarized the achievements we have made in terms of variety, team, and brand over the past three years of adhering to systematic operation, as well as the core logic of carrying out systematic operation. He also highlighted the purpose and significance of the fourth Weiliangyou 534 Jijitou Harvest Festival and Grain King Challenge, and systematically interpreted the process, standards, organization, and planning implementation plan of the event. Mr. Liu stated that through the implementation of the Grain King Challenge, with great collaboration, promotion, and empowerment, the goal of creating the Wei Liangyou 534 value single product, creating a number of benchmark counties and cities, and building a core township of the top 100 will definitely be achieved, and will definitely be achieved!

Liu Desheng, Director of Hubei Huimin Rice Marketing Department

Subsequently, a grand signing ceremony was held for the cooperation between Hubei Huimin and Hubei Changjiang Longshang Media Group Co., Ltd., as well as an appointment signing ceremony for the seed supply guarantee of Wei Liangyou 534 for 2024-25.

On site signing ceremony between Hubei Huimin and Hubei Broadcasting and Television Station's Longshang Channel

Weiliangyou 534 seed guarantee appointment signing site

Subsequently, all members of Hubei Huimin Rice Business Unit showcased their team's style. The slogan is loud and the morale is high, fully demonstrating the unwavering confidence and determination of the Rice Division to unite as one, fight big battles, and win them!

Rice Division Team Style Display

Finally, Lu Liwei, the General Manager of Hubei Huimin, delivered a concluding speech at the meeting. He stated that since the systematic operation of Weiliangyou 534, significant results have been achieved. Weiliangyou 534 has undergone years of market and extreme weather tests, with high and stable yield, fertilizer and lodging resistance, heat and disease resistance, wide adaptability and easy management, and stable performance. Through systematic operation and continuous promotion of ideological construction, system construction, and work style construction, the team of the Rice Division has greatly improved and broken through in terms of ideological cognition, systematicity, execution ability, planning and organizational management ability, and comprehensive quality. It is a marketing iron army with the strength and determination to fight big battles and win them, an efficient team that dares to fight hard battles and has a strong work style, laying a solid foundation for further strengthening and expanding. We have also created a group of new channels that are consistent with the company's philosophy and growth and development. He emphasized that in the new year, we must continue to firmly implement the concept of high-quality development, strengthen the confidence of the company, culture, variety, and operation, adhere to variety positioning and value marketing, adhere to variety value and price bottom line, adhere to systematic operation, strengthen operation and support, enhance the continuity and coherence of terminal meetings, ensure effective conversion from hype to sales landing, seize opportunities, start early, plan early, hold meetings early, place orders early, and enter households early, to ensure the smooth achievement of annual goals. He pointed out that the Rice Division should fully leverage its leading role in the rice industry, continuously consolidate the basic foundation for growth and development, strengthen talent training, adhere to focusing on core channels, empower future varieties, construct ton grain fields, and carry out grain king competition activities to meet personalized needs, increase support for ordering and household registration, and strive to build Weiliangyou 534 into a million kilogram variety. To ensure national food security, develop ethnic seed industry, promote rural revitalization, and make new contributions to benefiting the people in Hubei.

Lu Liwei, General Manager of Hubei Huimin

During the conference, a collective study tour with the theme of "Together, Seize the Momentum" and discussions with agents from participating counties and cities were also held. A mobilization meeting for the first phase of the rice business unit's operation in 2024-25 was also held.