There is a path to develop creative agriculture and establish Internet thinking.

Abstract:

At present, Shaoxing's creative agriculture is rising in large numbers in various villages, becoming a good way for modern farmers to start their own businesses and become rich, and more effectively promoting the quality, efficiency and upgrading of agriculture. In a sense, creative agriculture has triggered changes in agricultural production and sales methods. Combined with the successful experience of various places, the author thinks that Shaoxing's creative agriculture should be developed from the following aspects:

Set up the Internet thinking

The Internet is changing all walks of life, and agriculture is no exception. In recent years, rural e-commerce has shown an explosive growth trend. Many high-quality agricultural products have changed from being in the "boudoir" to selling in the city, and many "shopkeepers" have contributed. Next, we should make further use of the power of the Internet. On the one hand, we should attach importance to the training of e-commerce application skills and basic network knowledge of existing employees, improve the e-commerce application ability of rural e-commerce, and encourage them to become bigger and stronger; on the other hand, we should pay close attention to the characteristic agricultural products resources of towns and villages, build e-commerce incubation bases, and cultivate and strengthen e-commerce teams, Give full play to the exemplary role of key enterprises to promote the development of characteristic agriculture.

Create a brand of agricultural products

At present, many agricultural products are still in the stage of homogenization and low price competition, and the space for added value of commodities is small. To change this situation, it is necessary to actively guide individual e-commerce, industry associations, and professional cooperatives to apply for registration of trademarks, patents, geographical indications, etc., and effectively improve the quality, visibility and core competitiveness of agricultural products. At the same time, it is necessary to cultivate a number of professional cooperatives with great development potential, constantly enrich the types of products and services, and promote the extension of the industrial chain. With a good brand and a good reputation, it will naturally bring high market control and high added value of high-quality agricultural products.

Focus on participatory experiences

Let people participate in the construction of the farm and feel the growth of crops, and naturally someone is willing to pay for it. Now, some farmers are fully advocating a healthy and natural lifestyle, providing citizens with services such as vegetable distribution and vegetable land rental, and initially forming a service system for the production and marketing of organic agricultural products, ecological agriculture demonstration, and on-site visit experience. It is more and more welcomed by the people in the city. In the future, conditional farms can also make more use of high-tech means to monitor the agricultural production process, and even let the grain and vegetables entering the market hang two-dimensional codes. Consumers can know their growth process by scanning them, and they can really eat at ease and eat healthily. This will also become a higher level of experiential agriculture.

Excavation of local flavor culture

To a large extent, the creativity of creative agriculture is reflected in the characteristics of rural culture, unique village style, traditional customs, beautiful pastoral scenery, and heavy farming civilization, which are all fertile soil for promoting the construction of beautiful villages and developing leisure agriculture. This requires us not only to protect and make good use of ancient streets, ancient villages, and ancient dwellings with strong local cultural characteristics, but also to actively inherit intangible cultural heritage such as local production habits and festival customs. This kind of cultural factor will guide Some villages have expanded from single agricultural production to composite functions such as leisure and sightseeing and humanistic education, and cultivated new growth points for the agricultural and rural economy.

Attract makers to the countryside

In the trend of "Internet agriculture", large-scale agriculture, ecological agriculture, urban agriculture, etc. have all shown vitality. Many people of insight have taken the lead and have explored new ways to promote industrial integration and transform traditional agriculture. In the future, relevant departments should pay more attention to guiding social elites to join agriculture, successful people return to their hometowns to start businesses, let advanced business concepts, marketing methods, and technical means go to the countryside at the same time, promote planting reforms, achieve efficient output, product safety, and use more The power of "modern farmers" promotes the innovative, green and shared development of agriculture.