2016

Rural e-commerce training can not stop on paper

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With the "double" boom sweeping the country, all over the country have carried out free training of rural electricity providers. However, during a recent interview in some counties and districts in Ningxia, the reporter found that e-commerce training in rural areas and farmers needs more and more targeted practical operations, but some places attach importance to "conceptual" training, which greatly reduces the training effect.

Huang Lixin, 48, a farmer in Ningxia, has been recuperating at home due to a traffic accident last year. This year, Huang Lixin participated in a local rural e-commerce training class. Although he had a general understanding of e-commerce, he could not come up with a clear picture of the product. Huang Lixin is very moved by some "advertisements" on the Internet that only need to pay the joining fee, the online store is fully managed, and waiting for the money to be collected. He is even ready to spend 15000 yuan's savings to join.

Huang Lixin's experience is just a microcosm. It is understood that most of the counties and districts in Ningxia that carry out rural e-commerce training rely on e-commerce incubation centers and training centers, and through the government's purchase of services, Ningxia local e-commerce companies will train on their behalf. The training courses are divided into elementary classes and advanced classes. Wait. However, these courses can only enable farmers participating in the training to form a general understanding of e-commerce.

For farmers, the investment of several thousand yuan in e-commerce does not seem to be much, but it is the hard-earned money they have saved by saving food and clothing. If the effectiveness of the training is not strong, the online shop opened by farmers with enthusiasm is easy to fail; while they suffer losses, they will also greatly reduce their confidence in rural e-commerce. If you are deceived by criminals on the Internet, some families are likely to become poor.

Rural e-commerce training depends on actual results. We should change from attaching importance to the number of trainees to the "survival rate" of e-commerce, put the actual effect in a prominent position, and focus on cultivating intelligent and powerful e-commerce leaders. This requires rural e-commerce training to proceed from the actual needs of farmers, strictly screen the training objects, and improve the training methods, instead of using new terms such as "Internet" and "big data" to make farmers feel "profound".

For rural e-commerce training, you can choose training institutions with rich marketing experience and strong strength, so that the trainees have more practical opportunities, instead of just using "paper talk" teaching methods such as lectures and "brainstorming. Training effect evaluation and feedback mechanism should also be established. This not only helps training institutions to summarize in time, but also helps government departments to help farmers choose suitable training institutions.

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